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Building the banking brand

BNP Paribas Fortis

16August

After the banking crisis, the Fortis brand perception was at an all-time low – not in the least among young candidates. Insilencio turned this situation around with well-targeted campaigns, a new EVP and a bright claim for tomorrow’s generations: your future starts now. Created result: renewed and even increased awareness of BNP Paribas Fortis as preferred employer.

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