Insilencio

Every year, Belgacom selects 25 promising graduates to participate in its Young Potential Program. Each one of them gets the chance to give his/her career a kick-start by tasting 3 different career experiences in 18 months. Such a unique opportunity asks for a campaign that is equally special. That's why Insilencio developed a viral campaign that can be considered as a true first in Belgian online employer marketing.

When entering the 25 platform, the visitor is asked to allow connection with his/her Facebook pages. To make the chilling experience even more complete, his/her mobile number should also be filled in. And then, the video starts. Suddenly, the viewer finds him/herself in a most scary situation when … well, we won’t give it away. It’s time you find out for yourself.

Created result
In the first three weeks after its launch, www.the25.be attracted over 10,000 unique visitors, while its Facebook community exceeded 1,300 likes.