Insilencio

SD Worx, the Belgian specialist in HR Services, has a unique organization culture: the atmosphere is quite informal, and the employees are very proud of their company. We used the relaxed and friendly environment as the spearhead of the campaign, by letting the employees contribute to the campaign themselves.

Everything started with an internal campaign. Digital cameras were distributed to the SD Worx employees, who were asked to take pictures of daily scenes on the workfloor. Their snapshots were then shown in the campaign, accompanied by the headline ‘Beleef de wereld van SD Worx’. The campaign resulted in 63 new hires – and still counting.